Challenge

Fa products need no introduction, but how to choose the right one in such a colorful diversity?

Solution

Together with our colleagues from DNA, we created an app for Facebook, in which participants are challenged with an entertaining test. Finally, each participant receives a personal message with instructions for a particular product that suits him most. Fans of Fa play for numerous weekly prizes and a grand prize - a photo session in the magazine Cosmopolitan. The platform also allowed for a successful promotion of the event: Fantastic party with Rafi and Darina.

Results

Thousands took part in the campaign and shared their messages with friends. The winners enjoyed the awards and the big winner appeared in the magazine Cosmopolitan!