"If you know more than everyone else, you see more than anyone else."

SOUNDS LIKE A WISE QUOTE ABOUT LIFE, BUT WE REALLY MEAN IT

The Initiative

As a partner of Night / Plovdiv, Lidl presented a campaign for connoisseurs of art. Our team had the task to develop a game in which participants are challanged with a number of thematic questions. The reward for all who successfully passed the challange is a pair of glasses for art. We adopted the initiative willingly and managed to provide a simple and fun game, thanks to which people had another reason to visit the emblematic event.